(project summary)
A self-initiated concept campaign for Pringles, built flavour by flavour. Each post takes one idea about the taste and stages it as a single, unmistakable image — a pink lighthouse for Prawn Cocktail, a crisp in an evidence frame for Original, a chip submarine for Salt & Vinegar, smoke on a turntable for Texas Barbecue.
Five flavours, one rule: one thought per post, no clutter, and the crisp always the hero. Colour comes from the flavour itself, type stays big and quiet, and every frame is built to read in the half-second a thumb gives it — as a single post, or as a full campaign scrolled end to end.
(project segments)
social media posts
concept art direction
flavour campaigns
(niche)
fmcg — snacks
original
The classic treated like an artefact — museums, evidence rooms, red carpets.
18 posts
prawn cocktail
Pink as a place you can sail to — seaside light, shells and instinct.
13 posts
salt & vinegar
Sharp, cold and curious — salt crystals, deep blue and one open question.
13 posts
texas barbecue
Smoke as the subject — western props, embers and slow heat.
10 posts
cream & onion
The calm flavour — layers, cream and a quieter kind of appetite.
4 posts
