(project summary)
A self-initiated concept campaign for Dr Pepper, built across three flavours — Cream Soda, Strawberries & Cream and Creamy Coconut. Each post takes one idea about the taste and stages it as a single, unmistakable image: cream poured through a megaphone, spice wrapped in silk, a whole holiday folded out of paper.
The rule I set myself was one thought per post, no clutter, and the can always the hero. Type stays big and quiet, colour comes from the flavour itself, and every frame is built to read in the half-second a thumb gives it — as a single post, or as a full campaign scrolled end to end.
(project segments)
social media posts
concept art direction
flavour campaigns
(niche)
beverages — fmcg
